A foot long subway is just enough to give your boy a treat

The title suggests some perverted post, but it isn't.

I was strolling down North Street just days ago and happened to walk past Subway as a boy was dragging his mothers arm back as they passed the super sandwhich emporium.

He was pleading for her to take him in saying things like:

"Its great in there, you would love it"

"Can we go, its meant to be really nice"

"I love Subway, I think they are the best"

"It smells so good"

Interesting I thought, how children have managed to move from begging to be taken to Shatdonalds or buggermyneighbourking to Subway.

Why? How? Where? Whats the sign on the lolly pop?

Branding. Thats what it comes down too.

They have branded Subway to be cool and hip, tasty, healthy and a worthy meal all in one. Plus they have opened them literally everywhere (at least 4 in Brighton alone). And its worked, the adverts etc have won the kids over! They want to eat a sandwhich.Its crazy and proves how effective branding is as well as kids advertising. there are 1.3 billion sandwhich shops in Brighton, most independent and lots making really good sanga's at a cheaper price than Subway and if not, they are a bit more for something that is actually nice. Plus their bread smells like bread and not like that smell that lingers within a mile radius of all Subway shops that is literally unlike any other smell in the world and makes you gag.

In fact, if you will humour me with a quick detor from the point, the Oxfam shop next to Subway has a constant stench of the place. its grim and I think an infringment of human rights to ask people to work in such conditions.

Anway, why do children not get excited by REAL sandwhich shops? they don't have branding thats why. I bet if I opened a shop called Rubway, which looked the same as subway in every detail they would not go in there and think it chavy of anyone who did.

Its crazyness.

I might do a massive branding rant at some point for that would fill me with joy! I hate it and so moaning about it gets me all excited. Subway doesn't get me excited, but Subways do.

Interesting huh? Discuss.